Basic Terminology

Let's go over some terminology that you will see throughout these help articles. Many of these names or phrases will appear in the Getting Started Guide as well as product help files, so it is important to know what they refer to.


A Brand is the top level of our content structure. A Brand is the parent of user generated Accounts.  Your Brand is synonymous with your parent company.


An Account is the secondary level of our content structure. An Account is the parent of user generated campaigns and the child of a single Brand.


A Campaign is the tertiary level of our content structure. Campaigns are children of an Account. Flights, CDWs, and their corresponding assets are all housed within campaigns.


A Component is a section of our application that is an exclusive service we provide our users with. Component examples include: Dashboard, Calendar, Briefs, Analytics, Notifications 


A Calendar is the component of a campaign that is our visual, omni-channel space for users to add and modify content.  There are two types of Calendars: “Blank Calendar” and “New Filtered Calendar”.


The user selected state that allows for data to be arranged in various ways. View Examples include: Grid, List, Week, or Month

View State

The range of data selects on any given "View".

Row (Track)

The horizontal bar that contains flights on any given campaign in week or month view.


Similar to any given digital calendar event. A Flight is an advertising term for a timing pattern in which ads, content, or commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Flights are added to Rows within the Calendar.


The CDW or Creative Detail Window is opened by drilling into a Flight. CDWs house Assets in single or split views.


An Asset is the media that is used within the Creative Detail Window “CDW”. An Asset is the child of a flight. In split view, multiple assets can be assigned to a single flight.

Media Track

The vertical bar containing all user generated "Rows" for any given Campaign in week or month view.


A creative summary about the Brand, Account, Campaign or row. Covers such topics as what the single purpose of the project is, any secondary goals of the project, or long-term goals of the company and how will the project help support this goal.


A Source campaign is a static campaign that users add content to in the form of Flights and Assets.

Filtered Calendar

A Filtered Calendar pulls content from other source campaigns within the Account.


Any period of inactivity within a Campaign. Hiatus period are denoted by empty days within a Row.


A Phase is a significant date controlled by the user.  Phase date examples could include: Creative Due Date, Soft Launch Date, Milestone Date, etc.

Important Date

An Important Date is a significant date controlled by the user.  Important Date examples could include: Launch Date, Due Date, Milestone Date, etc.

 User Type 

A User Type is the permission level access for each user within the platform.

  • Owner - as a campaign Owner, you have complete rights to all functions within a Campaign Calendar.
  • Collaborator - as a campaign Collaborator, you have all of the rights of an Owner with the exception of re-naming and deleting a campaign.
  • Approver - as a campaign Approver, you can view and comment on the campaign details and approve assets.
  • Viewer - as a campaign Viewer, you can only view/read campaigns. 


A Connector is an integration used between two or more external platforms to push and/or pull data from one source to the other.


Tags are words and phrases that you can apply to your Flight, allowing you to organize and track your Flights.

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